BI consulting
Connecting business intelligence strategy, architecture, governance, and adoption to measurable outcomes.
Salman Ateequi / Dallas, Texas
Business intelligence and analytics for clear decisions — shaped through experience design.
BI Consulting · Analytics · Experience Design · SAP BusinessObjects
20+Years in business intelligence & analytics
Fortune 500Trusted in complex global organizations
End-to-endArchitecture through experience design
Human-firstTechnology built for clarity and action
01 Perspective
Business intelligence shouldn’t just work.
It should make complexity feel simple.
I’m a business intelligence and analytics leader who combines deep enterprise experience with a designer’s instinct for clarity. Over the past two decades, I’ve helped organizations transform complex systems, data, and ideas into tools people can understand and act on.
My BI consulting experience spans BusinessObjects architecture and administration, executive analytics, data visualization, experience design, strategy, and delivery — supporting teams and leaders across some of the world’s best-known organizations.
Analytics & dashboards
Turning fragmented information into focused executive analytics, clear metrics, and meaningful action.
BusinessObjects
Enterprise administration, architecture, security, reporting, migrations, and platform support.
Experience design
Making analytics intuitive, engaging, and useful through human-centered interface and visualization design.
02 Experience
A career built on curiosity, impact, and what’s next.
From enterprise BusinessObjects foundations to executive analytics, BI consulting, and experience design, each chapter expanded the scope of the problems I could solve.
2020Now
Supporting enterprise reporting and analytics for healthcare organizations, helping health plans and providers turn complex operational and platform data into reliable, actionable information.
- Implement and support enterprise reporting software and solutions across major health insurance companies and healthcare providers.
- Administer and support SAP BusinessObjects environments across customer implementations, helping maintain dependable access to business-critical reporting.
- Develop key-metrics reporting for leadership, translating operational data into clear views that support oversight and informed decision-making.
20162020
Built and led sales, analytics, marketing, and operational strategies across a growing international real-estate portfolio.
- Directed the sales function across multiple production communities representing more than 250 homes.
- Created an in-house sales-management system with real-time views for business units and leadership.
- Connected live Power BI sales dashboards with dynamic cash-flow timelines and project-level insight.
- Delivered corporate and project analytics across 12 international development initiatives.
20092016
Progressed from complex reporting delivery to become a North American SAP BusinessObjects subject-matter expert, visualization leader, and trusted client advisor.
Pfizer — Led high-visibility executive dashboard delivery, client relationships, UX direction, and team mentoring.
Baker Hughes — Redesigned profitability dashboards to improve usability, performance, and decision flow.
NBCUniversal — Defined and delivered intuitive HR dashboards and trained offshore teams on design and data workflows.
The Irvine Company — Led BI platform remediation, security design, architecture, workshops, and visualization development.
The Walt Disney Company — Drove enterprise platform migration, dashboard innovation, and distributed development-team leadership.
Sanofi — Built complex incentive-compensation reporting with more than 70 integrated subreports.
20062009
Owned sales and marketing reporting and analytics while strengthening platform infrastructure, self-service reporting, and user enablement.
- Managed front-end analytics serving pharmaceutical managers and field sales teams.
- Created an ad hoc HR reporting system for faster custom-request turnaround.
- Installed and configured BusinessObjects environments and trained more than 75 end users.
20052006
Built reporting foundations for research, development, and engineering data while managing the platform, security, and user adoption.
- Created front-end reporting for multiple R&D data marts.
- Integrated BusinessObjects reporting into downstream information workflows.
- Developed an SSO and Windows Active Directory security strategy and led full-day end-user workshops.
03 Recognition
“Salman established strong credibility as Accenture’s Visualization and BI SME across all mobile dashboard initiatives implemented and in progress for Pfizer’s Vaccines, Oncology, and Global Innovative Pharmaceuticals business units. Pfizer’s Oncology North America Business Technology Regional Lead was quoted in calling Salman a ‘phenomenal resource and a great Accenture ambassador,’ which is recognition no other Accenture resource has received in one of the most strategic areas at Pfizer.”
“I’ve been working with this stuff for 15 years, and this is definitely amongst the top I’ve ever seen … I don’t know if I can emotionally take much more!”
“In three weeks Salman took the dashboard requirements and prototype and produced three best-in-class dashboards. He inspired the team — and the client — that we can do great things.”
“The team cannot say enough good things about his integrity and work ethic. Words cannot express how much we appreciate Salman’s contribution to the project.”
“Salman has a natural gift for driving vision and communication. He thrives on investing in the skills of others and creating a positive working environment.”
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04 Beyond analytics
Where analytical rigor meets creative possibility.
I also founded UpNext Studio, a creative agency focused on cutting-edge web design solutions and business services — from high-impact, responsive websites and digital experiences to brand positioning, strategic guidance, and technology-enabled growth. We combine strategy, design, and emerging technology to help clients differentiate their businesses and create engaging experiences.
Visit UpNext Studio ↗Let’s build what’s next
Have a complex challenge or an ambitious idea?
Let’s get in touch
Based in Dallas, Texas
Available for business intelligence, analytics, BI consulting, BusinessObjects, and experience design engagements.